Kahlúa Debuts Chocolate Latte Cocktail 
                                
                              PURCHASE, 
                                New York (September 6, 2006) - Kahlúa 
                                today announced the introduction of an exotic 
                                new flavor, Chocolate Latte.  Available in 
                                "party size" ready-to-drink and "drinks-to-go" 
                                single-serve formats, Kahlúa Chocolate 
                                Latte is a sweet and creamy coffee cocktail with 
                                hints of chocolate.
                                 
                                "In the past year, flavored coffee trends 
                                have exploded in the marketplace," said Dolores 
                                Concepcion-Daniels, brand manager for Cordials 
                                and Prepared Cocktails at Pernod Ricard USA.  "Kahlúa 
                                Chocolate Latte Cocktails indulge our consumers' 
                                taste for creamy, chocolate sweetness, while maintaining 
                                Kahlúa's distinctive coffee essence."
                                 
                                Ready-to-drink Kahlúa 
                                Chocolate Latte is best when combined with ice 
                                and blended into a frothy beverage.  Served 
                                chilled, single-serve Kahlúa 
                                Chocolate Latte can be enjoyed as is for convenient 
                                at-home entertaining and for outings.  
                                 
                                About Kahlúa Prepared Cocktails
                                An extension of the Kahlúa 
                                trademark, Kahlúa Prepared 
                                Cocktails come in two sizes - ready-to-drink 1.75 
                                liter (12.5% alc./vol.) and single-serve 200 ml 
                                (5% alc./vol.) - in a variety of delicious cocktails. 
                                The suggested retail price for ready-to-drink 
                                is $13.99 and for single-serve is $5.49.  For 
                                more information, log on to www.kahlua.com.
                                
                                About Kahlúa
                                Kahlúa is the number one 
                                coffee-based liqueur in the world.  Kahlúa 
                                is made from 100 percent Arabica coffee beans 
                                that are shade grown in the foothills of Mexico 
                                and roasted to perfection.  The coffee, when 
                                blended with the finest imported rums and the 
                                sweetest vanilla, creates the exotic taste that 
                                is uniquely Kahlúa.  Kahlúa 
                                is best known as a key ingredient in the classic 
                                White Russian, but can be served in a variety 
                                of ways.  For information and recipes, log 
                                on to www.kahlua.com
                              About 
                                Pernod Ricard USA
                                Pernod Ricard USA, based in Purchase, N.Y., is 
                                a leading producer, importer and marketer of prized 
                                spirits and wine brands in the United States and 
                                is one of the fastest growing subsidiaries of 
                                the world's # 2 spirits company and #3 wine company, 
                                Paris, France-based Pernod Ricard, S.A.  The 
                                completion of Pernod Ricard's acquisition of Allied 
                                Domecq in 2005 vaulted Pernod Ricard USA to the 
                                forefront of the U.S. spirits market, doubling 
                                the company's sales value and market share.  The 
                                company is now the third largest in the U.S. spirits 
                                industry by sales value and the fourth largest 
                                by sales volume in the U.S.
                                 
                                Pernod Ricard USA's leading brands include Kahlúa® 
                                Liqueur,  Chivas Regal® Scotch Whisky, 
                                Seagram's Extra Dry Gin®, Malibu® flavored 
                                Rum, Stolichnaya® Vodkas, Jameson® Irish 
                                Whiskey, The Glenlivet® Single Malt Scotch 
                                Whisky, Wild Turkey® Bourbon, Beefeater® 
                                Gin, Hiram WalkerT Liqueurs and MartellT Cognac, 
                                as well as Jacob's Creek® and Brancott Estate® 
                                wines, Perrier Jouët® Champagne, Mumm® 
                                Champagne and Mumm NapaT wines, and Pernod® 
                                and Ricard® Liquors.  Enjoy Pernod 
                                Ricard's brands responsibly and in moderation. 
                                
                                  
                                The Thomas Collective
                                Contact: Brooke Stanley
                                109-111 West 24th Street, Suite 6R
                                New York, New York 10011
                                212.229.2294 x122  
                                212.229.2482   
                                bstanley@ttc-pr.com
                                www.ttc-pr.com